Three Acquisitions, One Market Leader – TRUST as Legal Advisor to Keesing in Finland

Attorneys at Law Trust Ltd acted as legal counsel to Keesing Media Group in three successive acquisitions in Finland: Onni Kustannus (2023), Kolmiokirja, and Sanaris (2025). These transactions positioned Keesing as the clear market leader in Finland in puzzles and games and supports their ambition to be the braintainment company in Finland and globally. 

Keesing Media Group is Europe’s leading provider of “braintainment” content and pursues a targeted M&A growth strategy across its core markets. In Finland, this strategy materialized through the acquisitions of Onni Kustannus, Kolmiokirja, and Sanaris—each supported by TRUST’s M&A team.

Acting as legal advisor in all three transactions, TRUST provided continuity and added value through:

• Contextual insight: With the same team involved throughout, we could identify key risks and opportunities quickly.
• Efficient execution: Familiarity with the industry, documentation practices and Keesing’s priorities enhanced process speed and precision.
• Strategic alignment: The deals were handled as part of a broader strategic roadmap, not as isolated events.

The Keesing case highlights how long-term collaboration with a legal partner can deliver concrete value at every step of a growth journey.

We thank Keesing for their continued trust—it has been a pleasure to support this successful expansion in Finland.

Considering a strategic acquisition or preparing for a sale? Contact TRUST’s M&A team—let’s build a transaction process where every step drives value.